| Abstract [eng] |
The main purpose of this Master’s Thesis Paper is to analyze the moral questions of manipulation in advertising, based on the theoretical research of advertising and manipulation in general. The paper consists of two parts: theoretical studies of advertising, manipulation and manipulation in advertising, together with the review of changes in nowadays economic theories, and the research of moral questions of manipulation in advertising. The first part discusses the concept of nowadays commercial advertising, manipulation in general, manipulation impact to advertising and its types, together with the review of changes in nowadays economic theories. The second part analyses the practical moral questions of manipulation in advertising: a moral – ethical perspective, freedom – autonomy concept, moral problem of sharing the responsibility, question of power and dominance and the generation of new economic theories. The conclusions are given at the end of this part. Master’s Thesis Paper is based on literature in Lithuanian and English languages. In order to illustrate the main theoretical and practical aspects of the analyzed topic, 2 pictures and 38 literary sources were used. |
