| Title |
Lietuvos kultūrinio identiteto išsaugojimas verslo internacionalizacijos sąlygomis / |
| Translation of Title |
The preservation of Lithuanian cultural identyti in the conditions of business internationalization. |
| Authors |
Guseinova, Alina |
| Full Text |
|
| Pages |
63 |
| Keywords [eng] |
national culture ; international business ; cultural identyti ; business internationalization |
| Abstract [eng] |
Culture can influence the business in different ways. Language problems, pricing difficulties and culture collisions are not uncommon, especially in the beginning. The company must be able to handle these difficulties in a way that is satisfying also for the other part. Mistakes can be difficult to correct and disrespect for the foreign culture can destroy the entire operation. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2016 |
