| Title |
Lyčių stereotipų naudojimas kūrybiškoje reklamoje / |
| Translation of Title |
Using of gender stereotypes in creative advertising. |
| Authors |
Keblerytė, Jūratė |
| Full Text |
|
| Pages |
116 |
| Keywords [eng] |
gender stereotypes ; creative advertising ; creativity |
| Abstract [eng] |
The using of gender stereotypes is a strong instrument of the making and implementation creative advertising, which can result advertising success in similar products, services and advertisings market. Not all creative advertising campaigns are effective, because companies do not know how and what gender stereotypes to use for making greater effect on the target audience. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2016 |
