| Title | Informacinių technologijų panaudojimo galimybės svetingumo paslaugų rinkodaroje / |
|---|---|
| Translation of Title | Possibilities of employing information technologies in hospitality services marketing. |
| Authors | Kepežinskas, Marius |
| Full Text |
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| Pages | 68 |
| Keywords [eng] | hospitality ; information technology in marketing ; hospitality services marketing |
| Abstract [eng] | For a current situation of business in Lithuania, then manufacturing industry represents a very small part of the state gross creation, one of important business areas is hospitality industry. In every country, the level of hospitality services plays an important role in tourism development, which is crucial for the financial receipts to the state inside. Lithuania is rich in history, culture and tourist attractions, so it is worth more to exploit the tourism opportunities. |
| Dissertation Institution | Kauno technologijos universitetas. |
| Type | Master thesis |
| Language | Lithuanian |
| Publication date | 2016 |