| Abstract [eng] |
There is a wide range of information about the true definition of sensory marketing and described, as a measure combining the senses of consumers and thus affecting consumer perception, judgment and the behavior. Various scientific sources and authors books provides sufficient information about the senses, but lacking summary material, which is systematically set out to different genders, and the use of sensory market in perspective. Lack of information encourages organizing information about the man and the woman senses in order to use senses in the market prospects, as well as making a thorough analysis of sensory marketing decisions and applications for users of different gender. |
