| Abstract [eng] |
Behavioral finance theory is becoming increasingly important, as each economic is dependent on individuals. Individuals directly contribute to economical development: each of us receive income, which are used to pay for goods and services. Goods and services are created by business subjects which pay salaries and taxes. In economics and finance one of the most important aspects is individual`s perception of the environment. Behavioural finance connects economics, sociology, psichology sciences and evaluates them as a one unit. Every human is an individual: every one of us has different aims and needs. Health, education, character, emotions and many other aspects are the elements which have a major influence in human life. Financial behaviour is as much important, as other basic needs are. Effective financial management allows to increase personal savings to avoid unexpected situations in financial markets. |
