| Title |
Vartotojų įsitraukimas į prekės ženklo bendruomenę socialiniuose tinkluose / |
| Translation of Title |
Consumer engagement in social networks brand community. |
| Authors |
Rybakovas, Paulius |
| Full Text |
|
| Pages |
107 |
| Keywords [eng] |
engagement ; community ; loyalty |
| Abstract [eng] |
Consumers increasingly integrate social media into their day-to-day lives. For companies consumer engagement in a brand community on social network is becoming increasingly important for developing relations with consumers. Consumer engagement in a brand community on social network creates a dynamic relationship between the community members and the brand which contributes to an increase in consumer loyalty to the brand. The literature is abundant of studies, which examines the consumer engagement in a brand community. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2016 |
