| Title |
Prabangos prekės ženklo vertės poveikis vartotojų požiūriui ir ketinimui pirkti / |
| Translation of Title |
The impact of luxury brand value on consumer attitude and purchase intention. |
| Authors |
Vaiginienė, Giedrė |
| Full Text |
|
| Pages |
113 |
| Keywords [eng] |
value ; attitude ; intention |
| Abstract [eng] |
Luxury brand value is different from non-luxury brand value. Luxury brand value dimensions, which show that differences are functional value, emotional value and social value. For that luxury brand value dimensions are assigned criteria that show value which consumer get just from luxury brands. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2016 |
