| Abstract [eng] |
Due to the increasing globalization of the scale and changing individuals’ behavior, the future time perspective is an increasingly important factor in marketing research. Individuals’ perception of time, previously studied only as a psychological factor in psychology studies, is now increasingly determined by customers’ decision to use the various services or buy goods. Recent researches show that limited or extended future time perspective perception has a positive or negative impact on customer loyalty. The object of the Master‘s thesis. The interface of future time perspective, customer satisfaction, and customer loyalty. The aim of the Master‘s thesis is to ground theoretically and to validate empirically the impact of future time perspective on consumer satisfaction and loyalty with examples of „Domino“ theater and family doctor services. Objectives of the Master’s thesis are: 1. To substantiate the significance and problems of the research of the impact of future time perspective on consumer satisfaction and loyalty; 2. To reveal the conceptual point of the socioemocional selectivity theory with the presentation of conception; 3. To perform the analysis of the concept of the future time perspective in marketing theory; 4. To substantiate the customer satisfaction as a future time perspective and customer loyalty mediator; 5. To reveal the concept and types of customer loyalty; 6. To prepare the conceptual model of the impact of future time perspective on consumer satisfaction and loyalty; 7. To substantiate the methodology of the impact of future time perspective on consumer satisfaction and loyalty empirical research; 8. On the basis of the summarized methodological provisions, to perform the empirical research of the impact of future time perspective on consumer satisfaction and loyalty, and to summarize the results with examples of „Domino“ theater and family doctor services; 9. To verify empirically the research model of the impact of future time perspective on consumer satisfaction and loyalty with examples of „Domino“ theater and family doctor services. |
