| Title |
Crowdsourcing as a key method for start - ups overcoming valley of death / |
| Authors |
Girdauskiene, Lina ; Venckuviene, Vitalija ; Savaneviciene, Asta |
| DOI |
10.5901/mjss.2015.v6n3p795 |
| Full Text |
|
| Is Part of |
Mediterranean journal of social sciences.. Rome : MCSER. 2015, vol. 6, no. 3, p. 795-800.. ISSN 2039-9340 |
| Keywords [eng] |
Crowdsourcing ; start-ups ; motivation ; task ; IT ; valley of death |
| Abstract [eng] |
During the recent decade start-ups as a research topic is being analysed very actively, but still there is a lack of knowledge how to overcome ,,the valley of death” for start-ups. Crowdsourcing can be a way out for start – ups and work as innovative business model: it helps to compete successfully in a market (Zott, Amit &Massa, 2011), to decrease expenditures, to gain huge source of knowledge and ideas, to get cheap and fast feedback from clients. Thus, the purpose of this research is defined as the issue: what factors of crowdsourcing do influence crowd decision to take part in a start-ups performance? A scientific literature analysis as a research method allowed to reveal the key features of a crowdsourcing that make a significant impact on a crowd decision to participate in start-ups performance. The research results show that motivation, task and IT are the most important factors, influencing the successful usage of crowdsourcing in start-ups performance. |
| Published |
Rome : MCSER |
| Type |
Journal article |
| Language |
English |
| Publication date |
2015 |
| CC license |
|
