| Title |
Paradigm shift of small and medium-sized enterprises competitive advantage to management of customer satisfaction / |
| Authors |
Krajnakova, Emilia ; Navikaite, Aida ; Navickas, Valentinas |
| DOI |
10.5755/j01.ee.26.3.6608 |
| Full Text |
|
| Is Part of |
Inžinerinė ekonomika = Engineering economics.. Kaunas : KTU. 2015, vol. 26, iss. 3, p. 327-332.. ISSN 1392-2785. eISSN 2029-5839 |
| Keywords [eng] |
competitive advantage ; competitiveness ; small and medium-sized enterprises ; customer satisfaction ; methodology |
| Abstract [eng] |
As more and more small and medium-sized enterprises (SME’s) are now struggling to survive due to immense pressure created by both globalization of world economy and competition from giant multinational firms, it is important to discern the competitive edge of small entities in alternative ways. So, since there is a lot of avenue for future investigation of competitive advantage in the environment of small and medium enterprises, this study paper aims to put emphasis on small and medium business sector and its elements that could be incorporated in order to attain the competitive advantage. The object of this particular study is the competitive advantage of small and medium enterprise sector. The main objective of the research is to analyze the paradigm shift of small and medium-sized enterprises competitive advantage via contemporary conceptual models. Additionally, the methods, that have been incorporated in this study, are logical and comparative analysis of literature, synthesis and deduction and graphical methods. The existing literature has shed the light on scarce elaboration of the competitive advantage concept and its augmentation in the context of small and medium enterprises, therefore, a furtherexamination is needed. Monitoring of contemporary methods such as management of customer satisfaction and applying it in the activities in SME’s in order to reach competitive advantage is particularly new. Therefore, it could be assumed that this study paper is dedicated to opening the ways in the future practical and academic investigations. |
| Published |
Kaunas : KTU |
| Type |
Journal article |
| Language |
English |
| Publication date |
2015 |
| CC license |
|
