Abstract [eng] |
One of the most important economic changes of the 20–21st century is internationalization. It is a process of companies participating in international markets (Boddewyn, Toyne & Martinez, 2004). The development of an international company is an important factor of competitiveness. Therefore, entering new foreign markets, finding new customers and knowing how to deal with foreign customers are important factors of competitiveness (Kraft, Dowling & Helm, 2008). As companies expand to geographically and culturally distant markets and establish subsidiaries overseas, there is a need to acquire the necessary management competencies as well as strategy of managing foreign subsidiaries. In an international and multicultural context, it is important for a company to behave accordingly in a foreign culture, country, or region. |