| Title |
Darnus marketingas - vartotojų lojalumo formavimo priemonė kosmetikos pramonėje / |
| Translation of Title |
Sustainable marketing as a mean of forming consumer loyalty in the cosmetics industry. |
| Authors |
Biveinytė, Emilija |
| Full Text |
|
| Pages |
85 |
| Keywords [eng] |
sustainability ; sustainable marketing ; consumer loyalty ; sustainable relations ; consumer needs |
| Abstract [eng] |
Rapidly changing society and their values, uncertain situation, and growing competition in manufacturing market influences organizations to search for new ways to attract and keep existing consumers. Consumer loyalty is one of the desired and financially beneficial concepts for organizations. However, it is becoming more difficult to retain the consumer. Organizations are looking for effective ways to help establish a long-term mutual relationship with consumers and form a strong loyalty for the organization. One of the ways to implement this is the integration of sustainable marketing. Sustainable marketing is a mean of sustainable relations with consumers, based on common values, which helps to form consumer loyalty. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2023 |
