| Abstract [eng] |
The ongoing transformation processes of the company UAB \"Mobile Center”, along with a changing business environment, requires new organizational solutions focused on customers relationship and the development of techniques to meet the changing needs of clients. Company has to create value for their customers, and the value in the proposal of the company has to provide greater benefits than competitors‘. However, value comprehension is essentially a subjective thing, that is why value elements must be identified for customers to satisfy their main needs, and therefore, they must be highlighted in the given proposal. Having in mind, the orientation to create value for clients and long–term relationship development is the main priority for the company. To implement that, company must face and answer some problematic issues: How do the customers understand created value after corporate reorganization? How identified value for customers enables UAB „Mobile Center“ to choose directions for customers relationship management development. Research object – relationship development with the customers in the company UAB „Mobile Center“. Work aim – to form relationship development with customers in the company UAB „Mobile Center“. Work assignments: • Discover development of the theoretical relationship aspects with customers. • Identify developments in customers’ relationship management within the company UAB „Mobile Center“. • Based on the identified opportunities, prepare customers relationship development directions. |
