| Title |
Born digitals: understanding the sustainable competitive advantage across different markets / |
| Authors |
Jarosiński, Mirosław ; Sekliuckiene, Jurgita ; Kozma, Miklós |
| DOI |
10.1007/978-3-031-11371-0_3 |
| ISBN |
9783031113703 |
| eISBN |
9783031113710 |
| Full Text |
|
| Is Part of |
Artificiality and sustainability in entrepreneurship: exploring the unforeseen, and paving the way to a sustainable future / editors R. Adams, D. Grichnik, A. Pundziene, C. Volkmann.. Cham : Springer, 2023. p. 41-60.. ISBN 9783031113703. eISBN 9783031113710 |
| Keywords [eng] |
born digitals ; digitalization ; competitive advantage |
| Abstract [eng] |
Digitalization of business is one of the driving forces in today’s environ- ment and seems to be an irreversible trend. At present we can observe not only a digital transformation of firms but also the emergence of firms that are digital from inception. The born digital firms have characteristics that allow them to quickly expand on international markets and stay competitive for sustained periods of time. The purpose of this study is to analyze the characteristics of born digital firms that lead to sustainable competitive advantage and to develop a conceptual model that will serve as a basis for future research. Various sources of born digitals’ competitive advantage are revealed, such as innovativeness, creativity, responsiveness, digital technology, and digital skills of their employees. One of the key findings is highlighting the role creativity plays in how responsive born digital firms can be in times of change, a characteristic that supports their sustainable competitiveness. The newly defined born digitals’ characteristics and sources of competitive advan- tage should embrace the approach to their competitive advantage across different markets as a complex dynamic construct that is presented, which includes technol- ogy advantage, human capital advantage, but also differentiation advantage. |
| Published |
Cham : Springer, 2023 |
| Type |
Book part |
| Language |
English |
| Publication date |
2023 |
| CC license |
|
