| Title | Naujo produkto įvedimas į rinką / |
|---|---|
| Translation of Title | New product introduction to the market. |
| Authors | Latoža, Dominykas |
| Full Text |
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| Pages | 61 |
| Keywords [eng] | product ; market ; introduction |
| Abstract [eng] | New product introduction to the market determine a lot of factors, but the most important ones are product planning, market investigation, good concept selection, prototype creation and testing. Almost everyone agrees that if we don’t follow these steps, new product will face difficulties or a complete failure. Therefore in this graduation dissertation one of the most essential aspect is to assess the value of these steps when providing new product to the market. |
| Dissertation Institution | Kauno technologijos universitetas. |
| Type | Master thesis |
| Language | Lithuanian |
| Publication date | 2015 |