| Title |
Rinkodaros strategijos taikymas, vertinimas ir jos tobulinimo galimybės / |
| Translation of Title |
Aiming and evaluation of marketing strategies and opportunities for improvement. |
| Authors |
Matulytė, Simona |
| Full Text |
|
| Pages |
96 |
| Keywords [eng] |
marketing ; strategies ; company |
| Abstract [eng] |
In the modern conditions companies must effectively compete and seek sources of competitive advantage. One of these sources – focused marketing based on marketing strategies organization. The using of marketing strategy is useful for the company's activities purposefulness. |
| Dissertation Institution |
Kauno technologijos universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2015 |
