| Abstract [eng] |
The thesis focuses on the existing lack of search on the website localization practice of non-profit organizations and the factors that determine its success, considering the different financial constraints (compared to commercial websites) and the culturally sensitive content. The thesis aims to analyse cultural localization decisions within UNICEF campaigns and initiatives on Lithuanian, Portuguese, and American websites by discussing the rise and development of the localization concept together with the new dimensions it has given to translation, analysing localization of UNICEF websites (LT, PT, US) according to website localization strategies and exploring how cultural localization decisions are reflected in UNICEF (LT, PT, US) websites. |
